NEW AWARD CATEGORIES ANNOUNCED FOR THE SECOND YEAR OF THE CDN DIVERSITY AWARDS

1. Best Breakthrough Production Talent

An award for the brightest new off screen diverse talent to breakthrough with their first television credit. All production talent are eligible, from TV to new media.

2. Company of the Year

An award for the independent company or in house production unit who has most effectively embraced diversity into their business. This applies to creative output, off screen recruitment, work culture, etc.

3. Best On Screen Performance

An award for a presenter, actor, or other on screen talent who has, via their on screen character or personality, managed to impact and transform public perceptions of an under-represented group in society. The programme must have aired before the deadline of 1st October 2010. The judging panel will not normally consider programmes first transmitted over 18 months prior to the 1st October 2010.

4. Most Groundbreaking Programme

An award for a programme which has changed public perceptions of a diverse topic or issue, under represented group (or groups) or given a voice to an under represented group or community. The programme must have aired before the deadline of 1st October 2010. The judging panel will not normally consider programmes first transmitted over 18 months prior to the 1st October 2010.

5. Mentoring Recognition

Recognition for the mentors who have worked to improve representation in the industry by going beyond the call of duty and most effectively guiding and supporting their mentees/protégés. Three case studies will be highlighted and presented on the night to celebrate the benefits of mentoring.

6. Individual Special Recognition

An award for the individual at a broadcaster, in-house production unit or independent production company who has, through their work in the media, championed the cause of diversity.